Thursday, October 4, 2012

Google "Tough Mudder" T-Shirts

In a fun little side project, a good friend of mine who is a Music Partner Manager at Google in Mountain View asked me if I could help them out with a little something for their upcoming Tough Mudder outing. If you're not familiar Tough Mudder is one of those obstacle-laden, guaranteed-to-get-you-muddy races held out in the countryside that tests your physical and mental abilities.

So they wanted to go with an Android theme based on a little image of the standard, frontal mascot icon dressed in running gear that another Google designer had done. My task was pretty open ended, so I decided to make it my goal to take that and "bring it to life" somehow in the spirit of the race using only three colors and white.

We ended up going with what we referred to as the "roaring guy" which we felt captured the "Yeahhh! Bring it on!!!!" feeling that people usually have when they first start these races before they find out how challenging "it" actually is. This is an actual photo of the printed product even though it kinda looks like it's photoshopped onto a random T.

The big day has arrived! Here's a contingent of NorCal Google employees sporting the shirts this past weekend. Man, those bright, yellow ochre mountains of California seem like a whole world away from the fall forests of New England...

Here's a great shot of the front and backs of the shirts. From what I heard, a good time was had by all and everyone returned home safe and sound in one very muddy piece.

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